Our mission is to help business organizations achieve their shareholders’ objectives, leverage their core competencies, develop sustainable competitive advantages, and contribute to their economies

Don’t think alone…

Don’t think alone…




Companies offer their products or deliver their services in exchange for monetary payment from their customers. Marketing, in our vision, is creating as many opportunities as possible for these profitable exchanges to happen, and to be repeated again and again

Marketing requires research to understand the market and its needs, priorities, and behaviors. It requires a strategic approach and proper planning for market entry and penetration. It requires the best marketing and sales calibers the company can afford, organized in a structure that supports the strategy. And it also requires precision in the execution of the planned communication strategies and demand stimulation through partners in the value chain.

It is our purpose to help companies realize the full profit potential of their offerings (products and services) through efficient and effective marketing. We have accumulated experience and knowledge in the Egyptian market to provide our clients with the optimum strategies and tactics they need to achieve their growth objectives. Our consulting expertise covers the whole spectrum of marketing and strategy. Our scopes of services include Strategic Business Planning, Marketing Strategy and Planning, Ongoing Marketing Support, Strategic Brand Management, Marketing Research, and Market Studies, as well as mystery shopping and price audits.

In each area, we have contributed to the effectiveness of our clients in different ways, but ultimately our purpose is very simple: to impress and delight each and every client.


Strategic Business Planning

Strategic business planning begins with a profound understanding of the owners’ vision and ambition for their enterprise. We help them formulate it into an inspiration for the whole organization and a guide toward its future. We also insist on spelling out the values of the business and propagating them honestly to all.

Commercial / Marketing Strategy & Planning

All great market success stories begin with a vision; then comes a long pursuit of that vision, full of determination, perseverance, and learning. With a clear marketing strategy, this pursuit becomes less risky,

Sales & Marketing Training

Effective sales, marketing and development training plans must be based on careful Development Needs Assessment (DNA), and must be fully aligned with the overall corporate strategy. Our DNA reaches beyond the needs and focuses on the aptitude of each member of the sales and marketing team.

Human Resources for Sales & Marketing

Both marketing and sales demand special attention to the organization and management of the human resources in both areas.

Ongoing Strategy & Marketing Support

Sometimes the client is undergoing a critical period in the lifecycle of the organization or the development of the market when no mistake can be afforded.

Strategic Brand Management

A brand is a promise, consistently delivered, to the point where customers come to expect it, believe in it, and tell others about it. To most businesses, the brand is the most valuable single asset it has.

Marketing Research & Market Studies

All worthy commercial decisions rest on solid marketing research and experience. The identification and quantification of customer needs, dissatisfactions, and priorities determined by research become the foundation for setting the marketing mix variables.

Mystery Shopping & Price Audits

Mystery shopping is a research tool used to measure the quality of service or compliance to company processes or to gather specific information about products and services to help attract new customers and to maintain long term relationships with current clients.


Founder and Chairman

Vice Chairman

Partners In Success