Comprehensive Marketing consulting services tailored to your needs.
ABOUT US
Our Vision is to be the prime, respected source of business expertise for organizations seeking to realize the full potential of their resources and markets.
Integrated Marketing Solutions is founded on four core values with no room for compromise. The first is our integrity, which is reflected in every promise we make and keep
OUR VISION OF MARKETING
Companies offer their products or deliver their services in exchange for monetary payment from their customers. Marketing, in our vision, is creating as many opportunities as possible for these profitable exchanges to happen and to be repeated again and again
Marketing requires research to understand the market and its needs, priorities, and behaviors. It requires a strategic approach and proper planning for market entry and penetration. It requires the best marketing and sales calibers the company can afford, organized in a structure that supports the strategy. It also requires precision in executing the planned communication strategies and demands stimulation through partners in the value chain.
It is our purpose to help companies realize the full profit potential of their offerings (products and services) through efficient and effective marketing. We have accumulated experience and knowledge in the Egyptian market to provide our clients with the optimum strategies and tactics they need to achieve their growth objectives. Our consulting expertise covers the whole spectrum of marketing and strategy. Our scopes of services include Strategic Business Planning, Marketing Strategy and Planning, Ongoing Marketing Support, Strategic Brand Management, Marketing Research, and Market Studies, as well as mystery shopping and price audits.
In each area, we have contributed to the effectiveness of our clients in different ways, but ultimately our purpose is very simple: to impress and delight each and every client.
Services
01
Strategic Business Planning
Marketing requires research to understand the market and its needs, priorities, and behaviors. It requires a strategic approach and proper planning for market entry and penetration. It requires the best marketing and sales calibers the company can afford, organized in a structure that supports the strategy. It also requires precision in executing the planned communication strategies and demands stimulation through partners in the value chain.
02
Commercial / Marketing Strategy & Planning
All great market success stories begin with a vision; then comes a long pursuit of that vision, full of determination, perseverance, and learning. With a clear marketing strategy, this pursuit becomes less risky,
03
Sales & Marketing Training
Effective sales, marketing and development training plans must be based on careful Development Needs Assessment (DNA), and must be fully aligned with the overall corporate strategy. Our DNA reaches beyond the needs and focuses on the aptitude of each member of the sales and marketing team.
04
Human Resources for Sales & Marketing
Both marketing and sales demand special attention to the organization and management of the human resources in both areas.
05
Ongoing Strategy & Marketing Support
Sometimes the client is undergoing a critical period in the lifecycle of the organization or the development of the market when no mistake can be afforded.
06
Strategic Brand Management
A brand is a promise, consistently delivered, to the point where customers come to expect it, believe in it, and tell others about it. To most businesses, the brand is the most valuable single asset it has.
07
Marketing Research & Market Studies
All worthy commercial decisions rest on solid marketing research and experience. The identification and quantification of customer needs, dissatisfactions, and priorities determined by research become the foundation for setting the marketing mix variables.
08
Mystery Shopping & Price Audits
Mystery shopping is a research tool used to measure the quality of service or compliance to company processes or to gather specific information about products and services to help attract new customers and to maintain long term relationships with current clients.
09
Media Research Services
Media research provides critical insights for optimizing advertising investments and improving campaign effectiveness. IMS offers comprehensive media measurement, monitoring, and auditing services that help clients evaluate media performance, track competitor activities, and ensure campaigns are delivered as planned. These services reduce risk, increase ROI, and provide the foundation for making data-driven media decisions.